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Agent Creation FAQs

Updated over 2 weeks ago

Before Creating an Agent

Do I need to create a separate Agent for each persona or vertical?

Yes. Each Agent is designed to specialize—much like a dedicated SDR—so separate Agents for different personas, industries, or geographies will perform better.

What information should I prepare before starting?

You should have:

  • A clearly defined target persona (title, industry, geography, company size, etc.)

  • Campaign objectives (e.g., book demos, schedule meetings)

  • Materials that represent your company’s products, value proposition, and tone

  • Any initial guidance you want the Agent to follow


During Agent Creation (Campaign Wizard)

Why is my Target Persona being rejected?

It is likely missing key details needed for effective targeting. When you define your target persona in the Campaign Wizard, the Agent needs complete information to create proper filters and search our database effectively. If essential details like company size, specific job titles, industry, or location are missing, the Agent will flag the persona and ask for clarification. In general, each target persona should include the following:

  • Job titles and seniority levels

  • Company size or revenue range

  • Industry or company type

  • Geographic location

  • Any other relevant criteria

Can I include exclusions in my Target Persona?

No, exclusions are not currently supported in how the Agent handles creating Target Personas

Can I just paste in my ICP doc instead of writing a persona query?

No. If you want the Agent to automatically find leads for you, you’ll need to provide a natural language targeting persona query.

That said, your ICP document can be a helpful starting point. You can adapt text from it into a query (e.g., “VPs of Sales at mid-size SaaS companies in Chicago”).

💡 Tip: You can also upload your ICP document as a Material. While it won’t function as a query, it will give the Agent additional context when writing outreach to your target persona.

Why can't I set my volume higher than the default?

The system caps sending volume at 20 new prospects per inbox per day. This limit is in place to protect deliverability and prevent inboxes from being flagged for spam.

You can always lower your daily volume if you’d like to run outreach more conservatively, but you won’t be able to raise it above the default.

If you need to reach more prospects each day, the best option is to add more inboxes to your account. Reach out to our sales team to learn about adding additional inbox capacity.

What if I don’t have Materials ready?

To complete the Campaign Wizard you will need to select at least one material for your new Agent.

[For assistance in adding materials in the Wizard → How to Upload Materials for Your Agent]

What makes a good Material?

Good Materials clearly explain your value proposition, product details, brand voice, and industry positioning.

Tip: Upload only accurate, representative content—your Agent treats Materials as the source of truth.

Can I use a video, podcast, etc. as a Material?

Not directly. The Agent processes text only and can’t ingest video or audio files. However, you can upload transcripts of videos or podcasts in supported text formats (.pdf, .docx, .txt).


Note: The Agent will treat all transcript content as relevant—so remove off-topic sections before uploading.


After creating an Agent (pre-launch)

Can I change an Agent's volume after it's live?

Yes, though the new volume chosen must be within your total sending limits (as determined by the number of email inboxes you have). If you update the volume after an Agent is launched it will immediately adjust its operations to match the new volume.

Can I preview the outreach my Agent will send?

Yes, You can preview your Agent's outreach in two ways:

Option 1: People Tab Preview

  1. Go to the People tab in your Campaign Editor

  2. Select any prospect

  3. Generate example outreach including:
    • First-in-Thread Email
    • Follow-up Email
    • LinkedIn InMail (if LinkedIn is enabled)

Option 2: Create Test

Click Create Test in the top bar for a comprehensive preview. Your Agent will automatically select a real prospects, run research, choose a Content Strategy, and generate both email and follow-up messages.)

What if I don’t like the messages the Agent generates?

You can provide new Guidance or update your Style Guide to adjust tone, length, and content.

[More on adding Guidance → How to Add Guidance to an Agent]

[More on the Style Guide → How to Use the Style Guide]

Can I update Materials after the Agent is live?

Yes. Upload new Materials and assign them to the Agent, and it will factor them into future outreach.

Can I change my outreach channels after creation?

Yes, you can update which channels (email, LinkedIn, phone) the Agent uses in the Campaign Editor settings, but only before you launch the campaign. Once the campaign is first launched you will no longer be able to edit any of the fields in the "Read Only" section of the Settings menu in the Campaign Editor.

Why hasn't my Agent brought in all the available prospects?

Before launch, your Agent will only bring in a small number of prospects—usually between 3 and 12. This is intentional.

The purpose of this pre-launch step is to give you the chance to:

  • Generate test outreach

  • Review messages

  • Adjust the Agent using Guidance, the Style Guide, or other settings

This limited sample does not reflect:

  • Your daily outreach volume

  • The total number of prospects available to your Agent

Once launched, your Agent will begin pulling in prospects according to your volume setting and campaign parameters.

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