Overview
The Style Guide controls how your Agent writes. Unlike Guidance (which shapes strategy and priorities), the Style Guide defines voice: tone, formality, length, and language across email and LinkedIn. Because these instructions are injected directly into the AI’s prompt, edits have a strong effect—change incrementally and test as you go.
Open the Style Guide
Start in the campaign you want to edit.
Open the Campaign Editor
Click Settings
Select Style Guide
From here, you can set voice rules for each message type.
What You Can Edit
Begin with a short paragraph that captures the desired voice (for example, “confident, direct, plain language”), then refine per message type.
Initial Email
Used for the first email in a thread. Typically longer and introduces the offer or value prop.Subject Line
Short, natural, and optimized for opens. Avoid gimmicks or excessive punctuation.Follow-up Email
Later touches in the thread. Shorter, reply-focused, and context-aware.LinkedIn Message
Used when you’re already connected. Conversational, concise, and platform-appropriate.LinkedIn InMail
For prospects you aren’t connected with yet. Clear purpose, tight ask, professional tone.
Small edits can have large effects. Make a single change, test it, and only then add more adjustments.
Test and Review Your Changes
Confirm that updates behave as expected before launching them widely.
Go to the People tab in the Campaign Editor
Select a prospect
Use the Test Generation feature to preview a message of the type you edited
Review: Does tone, length, and structure match your intent?
Repeat the test with at least two different prospects to see how the Agent varies phrasing while staying within your rules. If needed, return to Settings → Style Guide, refine the text, and test again.
If needed, return to the Style Guide to fine-tune your inputs and test again.
Best-Practice Tips
Keep instructions short, specific, and measurable (“2–4 sentences,” “avoid superlatives,” “use plain language”).
Define what not to do when helpful (e.g., “no emojis,” “avoid hyperlinks in copy”).
Align Style Guide edits with your Materials and Guidance so voice and strategy do not conflict.
It is possible to make major changes to the Style Guide (for instance, to make it adhere faithfully to a distinct brand voice).