Available on all CallSine plans, including Free Trial.
Overview
Writing effective sales outreach requires more than strong copy. It depends on product knowledge, audience understanding, brand voice, and the ability to adjust across channels such as email and LinkedIn. The Outreach Agent manages all of this automatically. Using the inputs you provide, along with research and built-in channel rules, it generates and sends tailored messages every day without manual writing.
What the Agent Uses to Write Outreach
The Agent draws from three main input sources to shape messaging and maintain consistency with your brand.
User Inputs in the Campaign Wizard
During setup, you define the core elements of the campaign:
Objectives – What the campaign should achieve (for example, booked demos or event registrations)
Materials – Source-of-truth information about your product and value proposition
Additional Instructions – Optional notes such as phrasing to avoid or competitors to reference
These inputs serve as the Agent’s foundation for messaging.
Post-Creation Controls
After launch, you can refine the campaign further:
Guidance – Plain-language instructions to adjust tone, emphasis, or positioning
Style Guide – Rules for brand voice, tone, formality, and structure
These tools allow you to steer outreach without rewriting messages manually.
How the Agent Applies Strategy
Before outreach begins, the Agent generates multiple Content Strategies—different approaches to framing your message based on persona, objectives, and Materials.
At first, prospects are assigned strategies at random. As results come in, the Agent evaluates which strategies produce stronger outcomes, such as replies or meetings. Over time, it assigns high-performing strategies to similar prospects.
What Happens Behind the Scenes
The Agent handles channel-specific details automatically.
Applies subject line and deliverability best practices
Avoids flagged language and excessive links
Formats emails to read naturally, not like templates
Short messaging designed for connect requests and direct messages
Tone adjusted for platform norms and relationship stage
No manual formatting or message rewriting is required. The Agent adapts content to each channel while keeping the message aligned with your inputs.
Personalized Messaging at Scale
The Agent personalizes outreach using validated prospect data.
Examples include:
Title – Adjusts tone and formality based on seniority
Company – References products or industry context when available
Location – Modifies phrasing or relevance for geography
Persona fit – Ensures messaging aligns with the campaign’s intent
Personalization is applied automatically during message generation and refined as the Agent learns from performance.
Summary
The Outreach Agent builds messaging from your objectives, Materials, and Style Guide. It generates multiple strategic approaches, tests them, and adapts messaging based on results. Each message is personalized to the prospect and formatted to the appropriate channel, allowing campaigns to run at scale without manual writing or formatting.