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How the Snitcher-Powered Agent Works

Learn how to set up an Outreach Agent powered by Snitcher and use website visitor data for targeted outreach.

Updated this week

Overview

The Snitcher-powered Agent connects CallSine with Snitcher, a tool that identifies the companies visiting your website. When a new visitor hits your site, Snitcher captures details like company name, size, industry, and location.

By linking Snitcher to CallSine, your Agent can:

  • Automatically receive these visitor insights via webhook.

  • Filter out records that don’t match your ICP.

  • Validate contact data and avoid duplicates.

  • Generate personalized outreach for the most relevant visitors.

This setup turns anonymous website traffic into a steady stream of researched prospects that your Agent can act on—saving you hours of manual sorting and data handling.


How It Works

  1. Select Webhook Targeting

    • In the Campaign Wizard, choose Webhook as the targeting type.

    • You’ll see options for Snitcher and RB2B.

    • On the Instructions page, describe your ICP (titles, industries, locations, etc.).

  2. Configure the Webhook

    • In CallSine, go to Settings > Webhook.

    • Click Create Webhook URL.

    • In Snitcher, go to Integrations > Webhook and paste in the URL from CallSine.

    • Click Test in Snitcher to send a sample payload into CallSine.

    • You’ll see test data appear in the Webhook Events tab of your Agent’s editor.

  3. Wait for Data to Flow

    • Snitcher webhooks only fire when a new visitor hits your site.

    • Expect a delay of at least a day for data to appear.

    • It usually takes 3–4 payloads before the Agent has enough data to run.

  4. Smart Filtering & Outreach

    • The Agent evaluates each incoming contact against:

      • ICP fit (based on your Instructions).

      • Duplicate records (is the person already in CallSine?).

      • Email validity.

    • Once qualified, the Agent uses its content strategy and your persona guidance to generate personalized outreach.


What to Expect

  • Event-driven flow: Data only arrives when new visitors are detected by Snitcher.

  • Filtering built-in: CallSine automatically manages duplicates, invalid emails, and persona fit—saving you time.

  • Personalization at scale: Outreach adapts to your ICP while leveraging context from Snitcher’s visitor data.

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