Overview
The RB2B-powered Agent lets you capture and engage website visitors in real time. By connecting RB2B to CallSine, your Agent automatically receives lead data from site traffic, sorts it for ICP fit, and generates personalized outreach.
How It Works
Create your RB2B Agent
Create a new Outreach Agent using the Campaign Wizard.
On the Targeting page of the Wizard, choose Webhook as the targeting type.
You’ll see options for RB2B and Snitcher. Choose RB2B
On the Instructions page of the Wizard, describe your ICP (titles, industries, locations, etc.). This is what the Agent will use to sort your incoming RB2B data.
Configure the Webhook
In CallSine, go to Settings > Webhook Configuration.
Copy the Endpoint URL provided.
In RB2B, go to Integrations > Webhook and paste in the URL.
Click Test in RB2B to send a sample payload into CallSine.
You’ll see test data appear in the Webhook Events tab of your Agent’s editor.
Wait for Data to Flow
RB2B webhooks only fire when a new visitor hits your site.
Expect a delay of at least a day for data to appear.
It usually takes 3–4 payloads before the Agent has enough data to run.
Smart Filtering & Outreach
The Agent evaluates each incoming contact against:
ICP fit (based on your Instructions).
Duplicate records (is the person already in CallSine?).
Email validity.
Once qualified, the Agent uses its content strategy and your persona guidance to generate personalized outreach.
What to Expect
Event-driven flow: Data only arrives when new visitors are detected by RB2B.
Filtering built-in: CallSine automatically manages duplicates, invalid emails, and persona fit—saving you time.
Personalization at scale: Outreach adapts to your ICP while leveraging context from RB2B.